The Data Engine for
Agentic Commerce
Collapse the gap between discovery and decision. Transform anonymous “ghost” POS transactions into deterministic Unified Customer IDs in real time.
The AI Blindspot
Traditional AI agents rely on clicks and cookies. They are completely blind to the 70% of physical transactions happening in-store via Adyen terminals. Without rich historical data, hyper-personalization is guesswork.
The Loyyo Solution
Loyyo stitches payment tokens (PAR, card alias, shopperReference, NFC tokens, bank account hashes) to known identifiers: Wallet ID, email, member ID, phone number, and address. This retroactively builds a single deterministic profile with full POS line-items and e-com history.
How it works in 4 steps
Payment Tokens Captured
Loyyo captures payment tokens (PAR, card alias, shopperReference, NFC token, bank account hash) at every payment in-store and online.
The Handshake
Customer enrolls via wallet bounceback, terminal or POS. Loyyo resolves tokens to known identifiers: Wallet ID, email, member ID, phone number, and address.
Unified Profile
All historical transactions including product data are retroactively linked. RFM, CLV, clusters, and segments are automatically generated.
Recognition & Personalization
When a customer is recognized through the Unified Customer ID (UCI) at the POS, in Gemini, wallet, app, or browser, agentic AI automatically serves hyper-personalized content.