Loyyo data in motion
Follow one demo customer through a trading day, in real time: from country to store, to the till and down to the person. See exactly how the data is built up, step by step, to power reasoning for loyalty, rewards and agents.
Unlocking the value of every transaction
The Merchant Blindspot
Up to 70% of a merchant’s transactions happen in-store and arrive as anonymous ghost payments. No identity. No cross-channel view. Data is siloed across POS, e-commerce, and loyalty systems. Without a complete picture, merchants can’t personalise, can’t reward loyalty, and can’t give AI the grounded context it needs to reason.
The Loyyo Solution
Loyyo stitches payment tokens (PAR, card alias, shopperReference, NFC tokens, bank account hashes) to known identifiers: Wallet ID, email, member ID, phone number, and address. This builds a single unified profile with full POS line-items and e-com history. The UCI it creates is the reasoning layer behind agentic commerce, adaptive webshops, loyalty programs, and data lake enrichment. Every channel, every touchpoint, never miss a transaction.
How it works in 4 steps
Payment Tokens Captured
Loyyo captures payment tokens (PAR, card alias, shopperReference, NFC token, bank account hash) at every payment in-store and online.
The Handshake
Customer enrolls via wallet bounceback, terminal or POS. Loyyo resolves tokens to known identifiers: Wallet ID, email, member ID, phone number, and address.
Unified Profile
All historical transactions including product data are retroactively linked. RFM, CLV, clusters, and segments are automatically generated.
Recognition & Reasoning
When a customer is recognized through the Unified Customer ID (UCI) at the POS, in Gemini, wallet, app, or browser, agentic AI reasons over her full purchase history and automatically serves hyper-personalized content.